Partnership with global business sees Russells Construction become Russell WBHO.
A leading main contractor is set to launch a fresh new look for the new decade. Russells Construction, based in Manchester, has changed its name to Russell WBHO following the investment from international construction group Wilson Bayly Holmes Ovcon (WBHO) Ltd in summer 2018.
The new branding is to be unveiled on site hoardings around its 10 current Manchester city centre developments over the coming months and is being rolled out across the business.
“This rebrand represents the coming together of two construction companies and the ambitions of the combined business for the future. It is designed to celebrate that relationship and reaffirm the fact that we are now part of a £2bn global organisation,” said Gareth Russell, co-founder of Russells Construction and now joint managing director of Russell WBHO.
Russell WBHO will this year post a record turnover of £135m. Based in Trafford Park, with projects across the North West and beyond, Russell WBHO is a major economic contributor in the region. The team has grown to more than 200 employees and provides work for thousands more subcontractors and suppliers.
Working for many of the leading developers, investment funds and a host of major end users, the firm is currently active across all sectors including hotel, office, residential, industrial and logistics, particularly with its specialist cold storage team. December 2019 saw Russell WBHO successfully appointed to the Crown Commercial Services construction agreement for public sector projects across the North of England.
Andrew Russell, joint managing director, added: “We are incredibly proud of what has been achieved by this team, and are confident that upward trajectory will continue. The partnership with WBHO is a landmark for the company, providing robust reassurance to developers, landowners and end users as we compete for increasingly bigger schemes. Fundamentally we are still the same business that has been achieving great things for the last 23 years, but now we have a partner with the scale, experience and financial backing to help us to achieve our future ambitions.”
Paul Foley, a director of both Russell WBHO and WBHO Ltd in South Africa, added: “We are delighted to see the name WBHO firmly established in the UK with the launch of the new Russell WBHO brand. We recognise the commitment the Russell WBHO team has made to the partnership and reiterate our support for the business and its growth ambitions as we head into the new decade together.”
Russell WBHO is currently on site with major projects across Manchester and beyond, including Oxygen Towers in Store Street, the Circle Square hotel for Bruntwood, and the Motel One / StayCity hybrid at 3 St Peter’s Square.